Graphic design means a visual representation of any art or any other discipline to communicate a message. There are many methods that are adopted to produce and connect various symbols and words to generate the visual representation of messages or proposals. The graphic designer uses the techniques of typography, visualization and layout procedures in this function.
A graphic design can mean both the process and the result of such activity of creation of the message. Common examples are magazines, advertisements, packaging of products with the inclusion of company logo and the artwork of the design with text, colour and shape of a piece.
Graphic design sets out to influence the design industry and became one of the major forces in design education. Graphic design is currently related to modern architecture, design and particularly in advertising and the designing of a company logo. This art is applied to create road signs, technical schemes, and interoffice memos, office manuals to communicate knowledge and to enhance the visual effect for better readability.
The role of graphic design is acknowledged in the entertainment industry for decoration, scene creation and story telling with visual effect. Opening credits in films and programs including novels and magazines take advantage of graphic design as the clothing industry also in making logos on shirts and t-shirts. Corporate identity and branding are helped through this art work.
Text books have illustrations of theories and diagrams like the human anatomy, which are taken care of by graphic design. The layout and proper formatting of materials required for education are also benefited. Scientific journals, news reporting, magazines, blogs, television and movie documentaries are examples of information designing for information and entertainment.
The internet has several interactive accessories, which are used by graphic designers to illustrate a page and new contents to readers through effective visuals. The graphic design includes stylization and representation of a page with additional images created by the skilled designer. The newspaper designer takes the photographs and organises a layout to make it acceptable to its readers. The art director creates stunning layouts in a magazine with articles and relevant advertisements to captivate the readers to draw their attention which are popularly known as interactive design or multimedia design.
Visual effects are enhanced with the use of traditional media like photography and the computer generated form of graphic design. Typography is the technique to alter the design and modify the character of words and their arrangements. The changes are brought in by adjustment of typefaces and their font size with the arrangement in length of lines and related spacing. The modern graphic design activity takes into the responsibility to proper layouts and page designing for the print work. The elements are images, their printing, laser cutting, stamping and embossing.
Graphic designers are busy with interface design work like web designing and software designing. They give importance on the end user demand and consider in the creation of the layout or interface designing. To match the end user requirements, graphic designers work in consultation with software developers and particularly with web developers to generate a website or the required software application to improve the interactive understanding of the user. Icon designing is an important feature of interface designing.
Jim Rogers is a UK based designer and illustrator and has been been working for Orb Creative, a Birmingham graphic design agency for over two years.