Are you a graphic designer working hard to excel with your talents, creativity and reputation? Then business card designing is definitely one of your major concerns. In the busy commercial environment today, new businesses are entering the national and international arena every single day. And existing businesses are trying to redesign/reposition their business appeal.
Being creative in designing of a business card is not about knowing a lot about just graphic designing. In addition to your graphic designing expertise, you need to know a lot about the etiquette that dictate the manner in which a business card is designed. To give you some insights, here are some facts... enjoy!
You have to be creative...but you do not have to be too creative. It is important that you design highly pleasing layout on the cards. Nevertheless, there are instances when you may take your creativity very far. No one likes receiving a business card that come in odd shapes or sizes not fitting into their cardholder or Rolodex.
So you have got to make the cards' text sufficiently big. Depending on the taste and culture the kind of people in the industry, dark or light color can be used. But as a graphic designer, it's your job to avoid using 'wacky' colors/fonts.
And as a designer, you got to remember the fact that the clients who place orders of card designs should not just 'place orders' of graphic designs. Actually, graphic designs cannot be ordered. They have to be created! Putting it straight and simple, the card owner must work with the designer for bringing out a design that is effective and memorable.
Along that line, you got to try to play the role of a consultant to the card owner. This does not mean that you will actually tell the client what should the design would be, and there's no question of insisting from your end. But the client would be all the same grateful to you if you just let him know about a couple of options or possibilities about the card's design.
Perhaps you could tell the card owner how a single-line slogan makes business cards unique. You may also show him or her a few creative ways the slogan can appear on the card. It's a granted fact that when the business name is such that people can't figure out what it's all about from the name of the company, the single-ling slogan play the role of a tactical orientation. Such slogans also help people recall the business the card represents.
As a designer, it's your job to use the company's web address as a tool of beautification and information. Try to make sure that the email address or other web information does not appear like a burden on the card. Display them creatively and vividly. Putting it straight and simple, a business card should not show the email/website address too aloud or in a too dumb way. The web designer must ensure that the addresses are clear, noticeable, visible, readable and most importantly - arty.