Certain terms like industry keyword and keyword research are sometimes the key towards writing a good article. This involves the person to know the exact term people search in the search engines. For example, “how to reduce fat?” and “how to become slim?” are the most searched items on the search engine. These two phrases are called industry keywords. Keyword research is basically finding out the keywords that are related to your profession or subject that is searched by most people on the net and then create a website or write an article based on the keywords. However, placing these keywords just because you want to place them will not guarantee that the site in concern will receive more traffic but properly balancing these keywords in your website will definitely guarantee more traffic.
Let us assume that the surfer wants to find ways to reduce fat and he types similar words on the search engine. There is an organization who offers excellent products and services just for stuff like this but his website would be filled with terms and instructions that can be understood by an experienced person only. The site would have more information and quality content than any other website on the net but this site will be overlooked for another low quality website which just has more keywords and phrases properly arranged. This is especially true when there are more than a thousand websites with similar content. Keyword balancing is the first and foremost item you have to deal with, before proceeding to other techniques like web design. The technique of balancing the different keywords is called Keyword Effectiveness Indicator. Keywords are marked with this number to show their frequency in search engines. They can range up to 3 or 4 decimal places.
Very popular keywords have about 4 decimal places. For example, in the year 2001 the keyword David Beckham was the most used keyword in search engines followed by Anna Kournikova. These keywords were definitely with four or more decimal places. Though the Keyword Effectiveness Indicator mark for David Beckham has reduced in the recent times the keyword Anna Kournikova is still maintaining an overall steady Keyword Effectiveness Indicator rank. Rare words will have zero marks or values near zero. By having a thorough idea of the keywords to be used, an article can be more focused to be specific about content relating to that keyword.
There are various facilities available with Google which enable the surfer to know the various keywords which are in demand and the sites which are most looked into for a particular keyword. Google Alerts is one such website that alerts you when a particular keyword you have mentioned in searched for. Anything related to news articles and blogs can be used a button of alert. Among the various alerts you receive in your e-mail there will be at least one or two of them pertaining to links from article marketing websites. Once you are signed up with the article marketing website your chances of being noticed increases everyday.
Article submission [http://juginfo.com] can be very hard work but when you see the results you’ll continue with writing and submissions. So, submit articles [http://juginfo.com] and look how your site gaining more and more links and visitors!
Author: John Cvetkovic
Article Source: EzineArticles.com
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